Fill Every Seat. Market It Yourself.
Stop renting your audience from a marketplace. GetYourTicket, powered by Showpass, builds email and SMS campaigns, discount codes, pixel tracking, and an owned customer list directly into the same platform where you sell tickets, so nothing gets lost translating data between systems.
GetYourTicket bundles email and SMS campaigns, discount codes, Facebook Pixel + CAPI, Google and social ad tracking, and an owned customer database into the ticketing platform itself, so marketing and sales data never live in separate tools.
- Built-in email & SMS campaigns
- Custom & bulk discount codes with tracking
- Facebook Pixel + CAPI, GA, GTM for every major ad channel
- An owned audience that carries into your next event
Your Ticketing Data Is Your Best Marketing List.
No exports. No re-imports. No stale segments.
Most organizers run marketing and ticketing as two separate jobs: a ticketing platform sells the tickets, and a separate email tool, ad account, and spreadsheet try to reconstruct who bought them and why. By the time a list gets exported and imported somewhere else, it's already stale, and the ad platform is working off guesses instead of real purchase behavior.
GetYourTicket, powered by Showpass, keeps marketing inside the same system as the sale. Every ticket, add-on, and RSVP updates a live customer record. Email and SMS campaigns pull from that record directly. Discount codes track redemptions in real time. Pixels and Conversions API fire on actual checkout events, not estimated conversions, so ad platforms optimize against what really happened.
The result is a marketing engine that gets sharper with every event instead of starting over each time, because the audience, the purchase history, and the tracking all live in one place, and all of it belongs to you.
That matters most in the moment marketing decisions actually get made: three days before doors open, when a promoter is deciding whether to push another ad dollar into Facebook or hold it back for a last-minute email blast. Split across five disconnected tools, that decision is a guess. Inside one system, it's a five-minute look at a live dashboard showing exactly which channel, code, and campaign sold tickets in the last 24 hours.
It also means the work doesn't disappear when the event ends. A closed show still leaves behind a list of real attendees, their ticket type, and what they spent, ready to be re-engaged for the next date, the next season, or the next venue, without ever touching a spreadsheet.
Four Tools, One Login.
Outreach, promotions, tracking, and audience ownership each solve a different part of the same problem: turning interest into a seat filled, and turning every filled seat into a warmer lead for the next one.
Built-In Email & SMS Campaigns
Announce on-sales, send day-of reminders, and follow up after the event without exporting a single list to a third-party email tool. Campaigns pull straight from real buyer data, so segments like "past attendees" or "VIP tier" are ready to use, not rebuilt by hand. SMS handles the messages that need to land fast, gate changes, weather delays, last call for a ticket tier, while email carries the longer-form announcements and recaps.
- Email campaigns
- SMS campaigns
- Built from real buyer segments
Custom & Bulk Discount Codes
Create early-bird pricing, partner codes, influencer codes, or presale access with usage limits set per code. Every redemption is tracked back to the code that generated it, so you know exactly which promotion, partner, or channel is actually selling tickets. A sponsor who wants a block of comps, a radio partner who wants a trackable code, and a general early-bird discount can all run at the same time without stepping on each other.
- Custom & bulk codes
- Usage limits
- Full redemption tracking
Pixels, CAPI & Every Major Ad Channel
Facebook Pixel plus Conversions API tracking, along with Google Analytics and Google Tag Manager, means real checkout events feed your ad accounts, not estimated ones. Fire pixels for Google Ads, TikTok, Snapchat, X, and Spotify from the same event page and let each platform optimize on real conversions. Because CAPI sends server-side events directly, tracking holds up even as browsers and ad blockers keep cutting into what client-side pixels alone can see.
- Facebook Pixel + CAPI
- GA4 & GTM
- Multi-channel ad pixels
An Audience You Own, Not Rent
Every sale, free RSVP, and add-on purchase builds a real customer record inside your account, not a rented list on someone else's marketplace. That audience carries forward into your next event, your next season, and your next venue, so marketing gets cheaper and more accurate the longer you run. Organizers who switch platforms often lose this history entirely; keeping ticketing and marketing on the same system means it never resets.
- Owned customer database
- Carries across events
- No rented marketplace list
Marketing That Compounds Instead Of Resetting.
Every event either builds an asset you keep or a list you rent again next time. These four outcomes are what change when marketing and ticketing share one system instead of two.
Lower Cost Per Ticket
Real conversion data lets ad platforms optimize spend against actual purchases instead of estimated actions or broad lookalike audiences.
No Rented Audience
Your customer list lives in your account, not a marketplace you have to keep paying placement fees to reach again next season.
A Repeat Buyer Flywheel
Segments built from real purchase history make it easy to re-sell past attendees first, before spending a dollar on new audiences.
Real-Time Optimization
See which codes, emails, and channels are driving sales while the event is still on sale, not in a report after it closes.
Who Markets Events On GetYourTicket
The same email, SMS, pixel, and owned-audience toolset runs a single-night concert, a weekend festival, or a full university event calendar without switching platforms between them. A nonprofit gala and a touring comedy show pull from the exact same marketing engine, just pointed at different audiences.
Everything Marketing Connects To
Marketing tools are only as good as the data feeding them. Here's the rest of the platform that keeps every ticket, seat, and add-on tied back to the same customer record.
Universal QR Check-In
One code per buyer covers every ticket, pass, and add-on at the gate.
Self-Serve Kiosk
Walk-up sales feed the same customer record as online purchases.
Seating & GA Mix
Reserved seating, general admission, or a mix, tracked in one system.
Memberships & Passes
Season and membership holders stay inside the same marketing audience.
Group Sales
Bulk and sponsor orders are tagged and reachable like any other buyer.
Real-Time Reporting
Live sales, inventory, and attendance dashboards plus itemized reports.
Recurring Templates
Clone last event's marketing setup, codes, and pixels into the next one.
Donations & Gift Cards
Fund-a-need flows and gift cards sold and tracked alongside tickets.
No monthly platform fees, no setup fees. A per-ticket service fee plus processing applies to paid tickets, with the option to absorb or pass the fee at the organization, event, or ticket-type level. Free events are always free, and every one of the marketing tools on this page is included at no extra cost, not sold back to you as a separate add-on tier.
We Market Our Own Events On This Exact Platform.
The Berry Farm, our festival venue in Miami's countryside, runs every email announcement, promo code, and retargeting pixel through GetYourTicket. It's the same marketing stack in this page, driving real ticket sales for a real venue. When a Saturday night line-dancing event needs a last-minute push, the team pulls the same levers described above: an SMS blast to past attendees, a discount code for the slow week, and a retargeting audience built from people who viewed tickets but didn't buy.
Event Marketing, Answered
The questions organizers ask most often before switching their whole marketing stack over to GetYourTicket.
Does GetYourTicket include email and SMS marketing tools?
Yes. Built-in email and SMS campaigns let you announce on-sales, follow up with past buyers, and remind ticket holders about event details, all from the same dashboard you use to manage the event, with no separate email tool required.
Can I run discount codes and promotions?
Yes. Custom and bulk discount codes support usage limits and full redemption tracking, so you can run early-bird pricing, partner promo codes, influencer codes, or presale access without losing visibility into who used what.
Does the platform support Facebook Pixel and Conversions API?
Yes. Facebook Pixel plus Conversions API (CAPI) tracking is supported, along with Google Analytics and Google Tag Manager, so you can also fire pixels for Google Ads, TikTok, Snapchat, X, and Spotify from the same event page.
Can I retarget people who viewed my event but didn't buy?
Yes. With pixels and CAPI firing on your event page, you can build retargeting audiences in Facebook, Google, and other ad platforms from real visitor and purchase behavior instead of guessing who's interested. That means a fan who viewed the seating chart three times but never checked out can be served a different ad than someone who has never landed on the page at all.
Who owns the customer data collected at checkout?
You do. Every transaction builds a customer record inside your own account: name, contact details, and purchase history. That owned audience carries over to your next event instead of resetting with every new listing.
Do I still need a separate CRM or email marketing tool?
Most organizers don't. Since ticketing, sales data, and marketing tools already sit in one system, campaigns can be built directly from real purchase history without exporting lists into a separate CRM or email platform. Organizations with an existing CRM can still use it; the built-in tools just remove the pressure to stand one up before the first on-sale.
Is there an extra monthly fee for the marketing tools?
No. There are no monthly platform fees or setup fees on GetYourTicket. Paid tickets carry a per-ticket service fee plus payment processing, which can be absorbed or passed to the buyer at the organization, event, or ticket-type level. Free events are always free, marketing tools included.
Can I see which campaigns actually drove ticket sales?
Yes. Real-time sales and attendance dashboards, plus custom reports like transaction, itemized sales, and ticket-type financial summaries, let you match revenue back to the discount codes, emails, and ad channels that produced it, instead of waiting until settlement to find out what actually worked.
Does this work for a recurring event or season of events?
Yes. Recurring event templates let you reuse the same marketing setup, pixels, and discount code structure across every date in a season instead of rebuilding tracking from scratch for each event.
Market Your Next Event On GetYourTicket.
Email, SMS, discount codes, pixels, and an audience you actually own, all built into the platform The Berry Farm uses to sell out its own events. Bring your event list and see it running inside a live demo before you decide anything.